Content Marketing

In the digital age highway, content has taken the driver’s seat. It has become important if not mandatory to create content that has direction. Tons of web pages are filled with content with no substance. This is because most of the content has not been planned out properly.

Businesses can enhance their communication with their prospects and turn them into loyal customers with their content, well that’s if they have been packaged with a purpose and add value to the customer experience.

Google has clearly outlined the specifications for quality content that boost search query rankings.

Social media is fast becoming an effective tool for businesses to interact with prospects online. It has become crucial in impacting customer behavior. Online promotions are attracting 48% of buyers with 52% of them checking product reviews online.

Investing in content marketing is a time-consuming exercise, no doubt, but without content, there’s no way a business can communicate its offers to their audience. Content marketing coupled with SEO helps generate leads and acquire new customers for your business.

So without further ado, let’s take a moment to understand how content marketing can help you grow your business.

Cost-effective solution:
Businesses spent huge sums of money to promote their brand through advertising. Content marketing offers a cheaper alternative to traditional advertising with promise of greater targeted audience reach through social media.

Flexible communication:
The best part about content marketing is that it can be customized to suit customers’ requirements. Content marketing helps customers in their buyer’s journey through information, education and guidance.

Community builders:
Facebook, the most popular social media platform, is encouraging interaction among its visitors. Their plan is to reward businesses whose posts generate the most interactions. Hence, content marketing is the only medium to compete with in this arena.

Thought Leadership:
Content marketing offers businesses and companies to position themselves as thought leaders in their respective industries.  As a brand, your valuable thoughts on industry challenges and opportunities provide ample scope to attract attention and followers alike.

Traffic puller:
Why do you follow a certain brand on Instagram, Facebook? It’s because you liked their content in your first encounter with them. That’s the power of content. A good content can build instant connection with the relevant audience and as a result generate greater following.

Conversion enhancers:
If used correctly, content marketing offers a huge scope to turn leads and prospects into loyal customers through various activities such blogs, articles, ebooks, whitepapers, guides etc.

Search Engine friendly:
Google has tweaked its algorithms to throw up only the best quality content during search engine queries to offer better customer experience. There’s no better way to improve your business rankings through a tight, SEO-enhanced content strategy.

Blog writing

Think branding blog writers are well-versed with the blog writing process. From research to tone of voice and quality of writing, we have done our homework well. After all, what’s the point if you just waste your readers time and fail to sign up for your next blog writing tips seminar?

Website Content

Google has become strict on the quality of writing on websites. The contents of the website will decide whether it surfaces on search queries. Along with a good website design, the written words have never been so put on focus.

Social Media Content

Our Social Media writers have been netizens for a long time. Why is this important? In the ever-changing world of social media, experience plays a special role when it comes to performance. Whether it be long-form articles or clever and crisp campaign lines, we have it all sorted out for you.

Corporate video Scripts

The first voice over line that introduces a company is all that it takes to grab the attention of a viewer. Getting that right requires a lot of experience and creativity. Think branding writers go through endless information round related corporate and industry news. Hence, our scripts sounds 100% convincing from the word go.

SEO Copywriting

In the hyper-dynamic world of digital media, the rules of the game are always changing. A practice that worked perfectly yesterday might not necessarily work the next day. Fortunately, our writers are passionate enough to take the pain of reading every piece of material that pops up on their ‘digital media news’ feeds so that we are up-to-date on the latest SEO trends. We are that crazy about SEO. Because if you don’t, you might as well be out of the digital marketing game.